discovery + research / brand strategy / positioning / messaging audience persona development / refreshed visual identity / website design + development / social + digital advertising / tv advertising / content strategy / Social media strategy / social media management / tradeshow displays

A revered local, family-owned small business dedicated to its community, its employees, and its clients. With intense competition from national brands, low brand recognition throughout Maine, and inconsistent, confusing visual and verbal identities, Payroll Management needed strategy and thoughtful execution. 

Listen to the team and clients, learn, dig deep. Analyze values, purpose, and differentiators and craft new messaging that reflects who the company is and how they do business. Update a visual identity that had not changed in decades and build a new, relevant website. Engage in a refresh that better reflects and reinforces the people behind payroll: the personalized service, the local, family-owned feel. At the same time define, and hone the company’s target market to better attract other small businesses looking for local, personalized service.