Blog

New Name. Same Heart.

New Name. Same Heart.

The Rebrand of a Beloved Healthcare Organization. Andwell Health Partners, formerly known as Androscoggin Home Healthcare and Hospice, is the largest, independent, non-profit home and community-based healthcare organization in Maine. In 2024 they unveiled a rebrand...

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The Must-Haves for a Stellar Healthcare Practice Website

The Must-Haves for a Stellar Healthcare Practice Website

A strong online presence is crucial for any business, and the healthcare industry is no exception. Whether you own a direct primary care office in Portland, Maine or a dental office in Madawaska, having an informative and user-friendly website is key to retaining...

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The Marketing Cycle: How a Brand Impacts Business Growth

The Marketing Cycle: How a Brand Impacts Business Growth

The path to business growth is not necessarily a paved one, but it’s much easier to navigate when you have a well-established brand as your guide. Branding and marketing are more than fluff, rather they’re a strategic blueprint for growth and the key to overcoming...

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Brands are (Pretty) Powerful.

Brands are (Pretty) Powerful.

Strategic design choices can build a practical, growth-generating brand for your private practice.   You completed a rigorous education, earned your credentials, and built a reputation. That hard work cannot be replaced by a brand, but it can certainly be...

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Practice Managers: They Are Your Marketing Superstars

Practice Managers: They Are Your Marketing Superstars

Who’s fulfilling the administrative, business, and personnel responsibilities that keep the day-to-day operations of a private healthcare practice running smoothly? Practice managers. Who’s in a unique position to identify areas where friction could be reduced within...

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Is your website HIPAA compliant?

Is your website HIPAA compliant?

Welcome to the digital age, where online exchange of sensitive patient information is the norm. As a private healthcare practice owner in Maine, you know that it’s not only a legal requirement but also your critically important responsibility to ensure HIPAA...

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Is it time to Update Your Website?

Is it time to Update Your Website?

Why website years are like dog years. Let’s say it’s been about five years since you’ve either built or rebuilt your website. In some ways, it feels like yesterday! Everything works fine, and as far as you can see, there’s nothing really wrong with it. I know how you...

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