Warp + Weft Branding

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You’re Warp and What??

You’re Warp and What?? As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you…
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Dark Purple or Dill? Our Colors Exposed.

Dark Purple or Dill? Our Colors Exposed. Accuracy wasn’t what I expected when I picked up a coffee table book titled Colorstrology while waiting for Pilates class (bougie, right?), but that’s what I got. The…
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Top 3 Google Analytics Reports You Need to Know

Top 3 Google Analytics Reports You Need to Know Where to start if you want to grow your business. Do you hear the words “Google Analytics” and cringe? If so, I don’t blame you. Google…
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X-Height: An Easy Breakdown of the Basics

We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you should…
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What Algorithm? Adventures in Stock Photography

The internet is a strange place, and stock photography sites represent a perfect microcosm of the weird and the beautiful, the inspiring and the unnecessary, the fake and the way-too-real which exist in it. It’s…
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Spacing After a Period: An Easy Breakdown of the Basics

One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after…
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Meet Hanna Gilley, Marketing Office Assistant

Hanna is the point person for Warp + Weft and ensures that everything in the office is organized, efficient, stocked and ready to Rock’n’Roll. By anticipating her team members’ needs, the creative, financial, and tech…
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Does Facebook Advertising Really Work?

The truth about whether or not you should be putting your hard-earned money toward Facebook advertising. You’ve seen the sponsored posts on Facebook and Instagram. You know the ones I’m talking about. The ones that…
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Italic vs Script: An Easy Breakdown of the Basics

What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle and they’re generally included as part of a type…
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