Blog
New Name. Same Heart.
The Rebrand of a Beloved Healthcare Organization. Andwell Health Partners, formerly known as Androscoggin Home Healthcare and Hospice, is the largest, independent, non-profit home and community-based healthcare organization in Maine. In 2024 they unveiled a rebrand...
Always Be Recruiting: How Your Website Can Attract Top Talent
We know how hard it is to find and retain great staff. All of our clients are actively recruiting, and it’s even more challenging for practices in rural Maine where more providers and support staff are desperately needed. While recruitment and retention issues aren’t...
The Must-Haves for a Stellar Healthcare Practice Website
A strong online presence is crucial for any business, and the healthcare industry is no exception. Whether you own a direct primary care office in Portland, Maine or a dental office in Madawaska, having an informative and user-friendly website is key to retaining...
How Your Website Can Help Boost Your Practice’s Profitability
Are you a practice owner who ponders profitability? Always trying to maximize efficiencies and appointment volume while mitigating overhead (which is always going up!)? If this sounds like you, there’s a tool – a tool you may already have – that can help your practice...
The Marketing Cycle: How a Brand Impacts Business Growth
The path to business growth is not necessarily a paved one, but it’s much easier to navigate when you have a well-established brand as your guide. Branding and marketing are more than fluff, rather they’re a strategic blueprint for growth and the key to overcoming...
Brands are (Pretty) Powerful.
Strategic design choices can build a practical, growth-generating brand for your private practice. You completed a rigorous education, earned your credentials, and built a reputation. That hard work cannot be replaced by a brand, but it can certainly be...
Branding and Marketing are Key to Attracting and Retaining the Best Employees
In today’s highly competitive job market, building a strong employer brand has become crucial for attracting and securing top talent. In fact, according to a 2021 CareerArc study, 82% of job seekers consider a company’s brand before even submitting their application....
Beyond New Patients: Five Ways Branding and Marketing Can Optimize Healthcare Operations
Your practice has more patients than you can handle, so why bother with branding and marketing? This is a common refrain we hear from practice owners but, what you may not know, is that branding and marketing serve a purpose beyond patient acquisition. It has the...
Battling Negative Perceptions of Health Care Through Marketing
We’re all friendly here, so let’s be candid. Today’s perceptions of the healthcare industry are heavily mixed, with some patients expressing significant distrust and dissatisfaction. We’ve worked closely with enough healthcare providers and practice managers to know...
Practice Managers: They Are Your Marketing Superstars
Who’s fulfilling the administrative, business, and personnel responsibilities that keep the day-to-day operations of a private healthcare practice running smoothly? Practice managers. Who’s in a unique position to identify areas where friction could be reduced within...
Is your website HIPAA compliant?
Welcome to the digital age, where online exchange of sensitive patient information is the norm. As a private healthcare practice owner in Maine, you know that it’s not only a legal requirement but also your critically important responsibility to ensure HIPAA...
Is it time to Update Your Website?
Why website years are like dog years. Let’s say it’s been about five years since you’ve either built or rebuilt your website. In some ways, it feels like yesterday! Everything works fine, and as far as you can see, there’s nothing really wrong with it. I know how you...