Warp + Weft a branding and marketing agency based in Maine.We're a team of designers, writers, brand strategists, and marketers driven to take your business to new heights.
Tips for Communicating and Marketing During a Pandemic It’s inevitable that during a pandemic things will be uneasy and uncertain at times. (It is, after all, a worldwide pandemic.) Businesses across the globe are dealing…
#WFH Like You Live There Home Office Advice from a Seasoned Pro Our real office is 142 miles round trip from where I live, so my work from home game is strong. While I miss…
Clean Office. Happy Office. Why taking the time for tidiness pays off in the long run Warp + Weft is a small but mighty team of seven creatives. Among us, quite a bit of stuff—holiday…
Brand Style Guides and Why Your Business Needs One. What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their…
Why is there a White Box Around My Logo? You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has…
Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to…
Avoid This One Mistake When Looking for Your Domain. Don’t let this end up costing you money. A domain, otherwise known as a URL, is the web address where people find you on the internet….
What is Responsive Logo Design and Why is it Important? In the marketing and branding world, the term “responsive” is typically used in website development. A responsive website responds or changes to fit the user’s…
How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis…