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Why is there a White Box Around My Logo?

Why is there a White Box Around My Logo? You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has…
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Why are Mission and Vision Statements Important for my Brand?

Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to…
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Avoid This One Mistake When Looking for Your Domain.

Avoid This One Mistake When Looking for Your Domain. Don’t let this end up costing you money. A domain, otherwise known as a URL, is the web address where people find you on the internet….
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What is Responsive Logo Design and Why is it Important?

What is Responsive Logo Design and Why is it Important? In the marketing and branding world, the term “responsive” is typically used in website development. A responsive website responds or changes to fit the user’s…
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How to Write Decades Properly and Impress Your Friends

How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis…
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Is a Mascot Right for Your Business

Is a Mascot Right for Your Business? Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a…
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High Res Images for Printing-It Matters

High Res Images for Printing–It Matters Just because it looks good on your screen, doesn’t mean it’s high-res. Printing an image requires much more information (density of pixels) than on-screen display.  Digital photographs are all made up…
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5 Crucial Steps When Naming Your Business

5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business   Naming a company is one of the trickiest and most time consuming services we offer our clients because the…
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You’re Warp and What??

You’re Warp and What?? As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you…
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