We’re Hiring! Are you a super star copywriter? Come shine at Warp + Weft We’re looking to add an experienced copywriter – an authentic brand storyteller – to our team. Someone who will be excited… Read More⟶
How to Find Your Ideal Customer
How to Find Your Ideal Customer What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone”… Read More⟶
Why Do Designers Use Mockups?
Why Do Designers Use Mockups?Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or… Read More⟶
Why Pay for Premium Web Hosting?
Why Pay for Premium Web Hosting? Finding ways to save money is always top of mind for business owners. But when it comes to your website, there is one thing you definitely don’t want to… Read More⟶
When is the Right Time for a New Headshot?
When is the Right Time for a New Headshot? Being in the branding and marketing industry, and with one of our services being website development, we see a lot of headshots! If you clicked on… Read More⟶
How to be a Media Advisory and Press Release Rockstar
How to be a Media Advisory and Press Release Rockstar Your company, business, or organization has some news or accolades to share with the world, sweet! So how do you get the word out and… Read More⟶
Brand vs. Branding vs. Marketing
Brand vs. Branding vs. Marketing It’s not unusual to see these three words used interchangeably. Consumers and even business owners frequently don’t fully understand the difference between them. As branding and marketing experts, we hope… Read More⟶
How to Claim and Verify your “Google My Business” Profile
How to Claim and Verify your “Google My Business” Profile How many times have you searched your business on Google and the wrong information pops up? Whether it’s an old business address, incorrect operating hours… Read More⟶
What to Expect the Last Half of the Year
What to Expect the Last Half of the Year As branders, marketers and advertising folk, it’s our job to keep on top of what’s on trend, what’s viral or trending, what’s sticking around as evergreen… Read More⟶
Calling in the Backup
Calling in the Backup Play dress up with your home office By now video conferencing is so ingrained into our 9 to 5 that we’re over it. (And do people ever talk on the phone… Read More⟶
Is it Truly Hip to Be Square?
Is it Truly Hip to Be Square? Many of you may remember the Huey Lewis and the News’ classic song, “Hip to Be Square.” These words are still true to this day. Well, sort of…. Read More⟶
How to Use Zoom Like a Boss
How to Use Zoom Like a Boss 9 tricks to master Zoom video conferencing On any typical week of days gone by, I could expect a smattering of meetings throughout my 9 to 5s. There… Read More⟶