Warp + Weft Branding

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Is it Truly Hip to Be Square?

Is it Truly Hip to Be Square? Many of you may remember the Huey Lewis and the News’ classic song, “Hip to Be Square.” These words are still true to this day. Well, sort of….
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How to Use Zoom Like a Boss

How to Use Zoom Like a Boss 9 tricks to master Zoom video conferencing On any typical week of days gone by, I could expect a smattering of meetings throughout my 9 to 5s. There…
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Tips for Communicating and Marketing During a Pandemic

Tips for Communicating and Marketing During a Pandemic It’s inevitable that during a pandemic things will be uneasy and uncertain at times. (It is, after all, a worldwide pandemic.) Businesses across the globe are dealing…
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#WFH Like You Live There

#WFH Like You Live There Home Office Advice from a Seasoned Pro Our real office is 142 miles round trip from where I live, so my work from home game is strong. While I miss…
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Clean Office. Happy Office.

Clean Office. Happy Office. Why taking the time for tidiness pays off in the long run Warp + Weft is a small but mighty team of seven creatives. Among us, quite a bit of stuff—holiday…
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Brand Style Guides and Why Your Business Needs One.

Brand Style Guides and Why Your Business Needs One. What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their…
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Why are Mission and Vision Statements Important for my Brand?

Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to…
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Avoid This One Mistake When Looking for Your Domain.

Avoid This One Mistake When Looking for Your Domain. Don’t let this end up costing you money. A domain, otherwise known as a URL, is the web address where people find you on the internet….
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