discovery + research / brand strategy / messaging development / visual systems design / brand style guide / website design + development / social + print advertising / content strategy / blogging / social media strategy + management / marketing collateral design / email marketing / marketing strategy + support / analytics + reporting 

This long-serving, rural community health center has always excelled in patient care, but had room for improvement with outreach and communication. Lacking branding and a clear direction, DFD needed to solidify their who, why, what, and how through messaging that would resonate internally among providers and staff and externally with potential patients. There was no consistency in their materials, a lack of cohesion in their visual presentation, an outdated website, and zero marketing strategy.

Start by listening. We talked with administration, providers, patients, and the community that did not yet know DFD, then culled what we heard into a comprehensive messaging toolkit. An audit of every print and digital piece exposed the gaps, and those findings became a multi-channel marketing strategy. From there came a new website, cohesive collateral, a real social presence, and an e-newsletter to keep the conversation going.

DFD experienced a 62% increase in new patients per month after the initial marketing push. Social media saw a 350% increase in followers, new monthly website sessions averaged 68%, and a 50% open rate on their email newsletter showed an audience that is engaged and interested. DFD also earned Patient-Centered Medical Home recognition at the highest level of achievement. That momentum has held. DFD now partners with Warp + Weft on an ongoing basis for marketing strategy and support, and from 2024 to 2025 the numbers kept climbing: website users grew 18% to 57,987, the email list welcomed 657 new subscribers, and Facebook page views jumped 97%. Years on, the partnership keeps delivering.