Challenge Create an irresistible, eye-catching ice cream brand for Turner-based dairy farm and newbie ice cream producer Brigreen Farms. Name, create all assets, drive brand awareness, drum up buzz, and roll out a strategic marketing plan that makes Canty Cow Creamery a sought-after product and experience.
Solution Get serious. Research, tally, track, analyze. (Eat ice cream.) Develop a full brand identity from scratch plus all hard and soft assets from packaging to social media strategy.