discovery + research / brand strategy / logo design / messaging development / visual systems / brand style guide / website design + development / annual report design

Oasis Free Clinics had built decades of recognition and goodwill behind its name, and that equity was worth protecting. The visual identity was another story: an outdated logo that gave no sense of what Oasis actually does, which is change lives and strengthen a community. For an organization built to adapt to the needs around it, the brand needed to look as forward-thinking as the work.

Keep the name. Rebuild everything around it. We developed a contemporary visual identity anchored by an icon that combines the international symbol for medical care, the location symbol, and an awareness ribbon. The messaging came from the heart, making the case for why the world needs clinics like Oasis. This is a traditionally humble organization, and part of the work was giving it permission to tell its story proudly. A responsive website and annual report gave that story somewhere to live.

The brand now works as hard as the clinic does. Oasis provides thousands of free medical, dental, and mental health appointments each year, and the identity, website, and annual report exist to make sure patients can find that care and donors can see its value.