Challenge

With a name like Oasis Free Clinics, one doesn’t automatically think “health care.” But the name—its history, its legacy—is important to the organization. Oasis also had an outdated logo that did not represent what the organization truly does: change lives and strengthen community. As an organization that is adaptable to the changing needs of its community, Oasis felt its brand needed to better reflect that forward-thinking perspective.

Solution

A complete rebrand. A new, contemporary and relevant visual identity designed to resonate with patients, donors, and volunteers. The unique icon combines the international symbol for medical care, the location symbol and an awareness ribbon. Messaging written from the heart, proclaiming why the world needs clinics like Oasis. A traditionally humble organization, Oasis needed to define its story and tell it proudly. A user-friendly website communicates who Oasis is and what it does so viewers can quickly find information and receive support.