Challenge

Leverage their commitment to environmentally sound sustainable practices and passion for organic production in a unique way in a market where the messaging is saturated and loosely defined. Design a visual identity that won’t get lost on crowded maple syrup shelves in stores with their drive in mind. Create packaging to house products that aren’t yet created. And, ultimately, grab a share of the market.

Solution

A bold, masculine brand with a killer tagline that avoids overused industry messaging and features strong colors and visuals including iconography and corresponding candy presses and seals. Develop a refreshed and responsive on-brand website that houses an online store for direct to consumer purchases. Create marketing materials that reflect their earnest, rough and tumble yet eco-conscious brand.