Meridan Hill Maple

discovery + research / brand strategy / audience persona development / logo design / messaging development / visual systems design / brand style guide / website design + development / E-Commerce / content strategy / blogging / Social media strategy + management / marketing collateral design / packaging design 


Leverage their commitment to environmentally sound sustainable practices and passion for organic production in a unique way in a market where the messaging is saturated and loosely defined. Design a visual identity that won’t get lost on crowded maple syrup shelves in stores with their drive in mind. Create packaging to house products that aren’t yet created. And, ultimately, grab a share of the market.


A bold, masculine brand with a killer tagline that avoids overused industry messaging and features strong colors and visuals including iconography and corresponding candy presses and seals. Develop a refreshed and responsive on-brand website that houses an online store for direct to consumer purchases. Create marketing materials that reflect their earnest, rough and tumble yet eco-conscious brand.