Auburn Savings

discovery + research / brand strategy / logo design / messaging development / visual systems design / brand style guide / brand manifesto / website design + development / PR / multi-channel marketing campaigns / content strategy / blogging / Social media strategy + management / Digital, social + print advertising / paid search / television + Radio advertising / Analytics Reporting / signage design / tradeshow displays


Auburn Savings has been a banking staple in the Lewiston-Auburn community since 1887. Unfortunately, over time they had become “vanilla” and faded into the background, overlooked by the market.


Make a splash by completely rebranding the bank’s identity with warmer messaging and updated visuals more in line with their friendly and welcoming vibe. Reposition their place in the market with strategic, integrated marketing campaigns that create excitement and buzz. Introduce branded social media with serious strategy.


Maine’s smallest community bank has gained traction in a saturated market, seeing increased product openings around each multi-level campaign executed. Large, vibrant window posters; new LED signage; and a fresh coat of paint in the new, branded colors have increased location awareness and foot traffic in Auburn specifically.