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You’re Warp and What??

You’re Warp and What?? As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you… Read More

Dark Purple or Dill? Our Colors Exposed.

Dark Purple or Dill? Our Colors Exposed. Accuracy wasn’t what I expected when I picked up a coffee table book titled Colorstrology while waiting for Pilates class (bougie, right?), but that’s what I got. The… Read More

Top 3 Google Analytics Reports You Need to Know

Top 3 Google Analytics Reports You Need to Know Where to start if you want to grow your business. Do you hear the words “Google Analytics” and cringe? If so, I don’t blame you. Google… Read More

X-Height: An Easy Breakdown of the Basics

X-Height: An Easy Breakdown of the Basics We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of… Read More

What Algorithm? Adventures in Stock Photography

What Algorithm? Adventures in Stock Photography The internet is a strange place, and stock photography sites represent a perfect microcosm of the weird and the beautiful, the inspiring and the unnecessary, the fake and the… Read More

Spacing After a Period: An Easy Breakdown of the Basics

Spacing After a Period: An Easy Breakdown of the Basics One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter…. Read More

Meet Hanna Gilley, Marketing Office Assistant

Meet Hanna Gilley, Marketing Office Assistant Hanna is the point person for Warp + Weft and ensures that everything in the office is organized, efficient, stocked and ready to Rock’n’Roll. By anticipating her team members’… Read More

Does Facebook Advertising Really Work?

Does Facebook Advertising Really Work?/h3> The truth about whether or not you should be putting your hard-earned money toward Facebook advertising. You’ve seen the sponsored posts on Facebook and Instagram. You know the ones I’m… Read More

Italic vs Script: An Easy Breakdown of the Basics

Italic vs Script: An Easy Breakdown of the Basics What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle… Read More

Branding Featurette: Sofia Fima

Branding Featurette: Sofia Fima American designer, accomplished architect and local entrepreneur Dianna Pozdniakov connected with Kander in May of 2017 to rebrand her luxury handbag company, Sofia Fima. Inspired by fellow female professionals—whether plucky new… Read More

What’s the difference between Serif and Sans Serif?

What’s the difference between Serif and Sans Serif? An Easy Breakdown of the Basics As a designer, I sometimes speak in industry lingo and forget that not everyone speaks my language. That happened recently in… Read More

Why Do I Need to Blog?!

Why Do I Need to Blog? You know you’re supposed to but why? It cuts into your Facebook stalking and online shopping time and it can be hard as heck to come up with new… Read More

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