Blog
#WFH Like You Live There
#WFH Like You Live There Home Office Advice from a Seasoned Pro Our real office is 142 miles round trip from where I live, so my work from home game is strong. While I miss out on office life, the three to four days a week that I work from home have taught me some...
Clean Office. Happy Office.
Clean Office. Happy Office. Why taking the time for tidiness pays off in the long run Warp + Weft is a small but mighty team of seven creatives. Among us, quite a bit of stuff—holiday decorations, photography equipment, a turkey costume, not to mention all of the...
Brand Style Guides and Why Your Business Needs One.
What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their logo, colors, and fonts are the same in all of their marketing platforms, and how they talk about themselves on their...
Why is there a White Box Around My Logo?
You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has got to go—and there’s an easy solution. Let me help you to avoid The Box so you look like the brand whiz we all know you are!...
Why are Mission and Vision Statements Important for my Brand?
Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to achieve. While these ideas may be swimming around in your head, it’s important to get them down on paper. Why? Well, because these...
Avoid This One Mistake When Looking for Your Domain.
Don't let this end up costing you money. A domain, otherwise known as a URL, is the web address where people find you on the internet. When searching for that perfect domain name for your amazing website, there is one major thing to avoid: googling it. But, how else...
What is Responsive Logo Design and Why is it Important?
In the marketing and branding world, the term "responsive" is typically used in website development. A responsive website responds or changes to fit the user's screen size. The layout of a website on a desktop computer is completely different than on a tablet or...
How to Write Decades Properly and Impress Your Friends
Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis and intent as much as any other copywriter. What bugs me though, is when published “professional” writing makes egregious...
Is a Mascot Right for Your Business
Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a high school or college mascot at a sporting event. Either way, I guarantee that there was something magical about that moment. You...
High Res Images for Printing-It Matters
Just because it looks good on your screen, doesn't mean it's high-res. Printing an image requires much more information (density of pixels) than on-screen display. Digital photographs are all made up of pixels. The more pixels there are, the bigger an image can...
5 Crucial Steps When Naming Your Business
The Painfully Practical Side of Naming Your Business Naming a company is one of the trickiest and most time consuming services we offer our clients because the concept and creativity must be balanced by the practical and prudent. If you’re like most people, you want...
You’re Warp and What??
As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you ask? We’re prepared for that question. Although warp and weft is a legit term in the English...