Blog
5 Crucial Steps When Naming Your Business
5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business Naming a company is one of the trickiest and most time consuming services we offer our clients because the concept and creativity must be balanced by the practical and...
You’re Warp and What??
You're Warp and What?? As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you ask? We’re prepared for that question. Although warp and weft is a legit term...
Dark Purple or Dill? Our Colors Exposed.
Dark Purple or Dill? Our Colors Exposed. Accuracy wasn’t what I expected when I picked up a coffee table book titled Colorstrology while waiting for Pilates class (bougie, right?), but that’s what I got. The book promised to match one’s birthday to a unique PMS...
Top 3 Google Analytics Reports You Need to Know
Top 3 Google Analytics Reports You Need to Know Where to start if you want to grow your business. Do you hear the words “Google Analytics” and cringe? If so, I don’t blame you. Google Analytics is complex and notoriously complicated. When I first started to dig into...
X-Height: An Easy Breakdown of the Basics
X-Height: An Easy Breakdown of the Basics We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you should know and understand...
What Algorithm? Adventures in Stock Photography
What Algorithm? Adventures in Stock Photography The internet is a strange place, and stock photography sites represent a perfect microcosm of the weird and the beautiful, the inspiring and the unnecessary, the fake and the way-too-real which exist in it. It’s true,...
Spacing After a Period: An Easy Breakdown of the Basics
Spacing After a Period: An Easy Breakdown of the Basics One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after a period. There...
Meet Hanna Gilley, Marketing Office Assistant
Meet Hanna Gilley, Marketing Office Assistant Hanna is the point person for Warp + Weft and ensures that everything in the office is organized, efficient, stocked and ready to Rock'n'Roll. By anticipating her team members' needs, the creative, financial, and tech...
Does Facebook Advertising Really Work?
Does Facebook Advertising Really Work?/h3> The truth about whether or not you should be putting your hard-earned money toward Facebook advertising. You’ve seen the sponsored posts on Facebook and Instagram. You know the ones I’m talking about. The ones that make you...
Italic vs Script: An Easy Breakdown of the Basics
Italic vs Script: An Easy Breakdown of the Basics What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle and they’re generally included as part of a type family. For...
Branding Featurette: Sofia Fima
Branding Featurette: Sofia Fima American designer, accomplished architect and local entrepreneur Dianna Pozdniakov connected with Kander in May of 2017 to rebrand her luxury handbag company, Sofia Fima. Inspired by fellow female professionals—whether plucky new hires,...
What’s the difference between Serif and Sans Serif?
What's the difference between Serif and Sans Serif? An Easy Breakdown of the Basics As a designer, I sometimes speak in industry lingo and forget that not everyone speaks my language. That happened recently in a client meeting when I was referencing the differences...