Blog
What is Responsive Logo Design and Why is it Important?
In the marketing and branding world, the term "responsive" is typically used in website development. A responsive website responds or changes to fit the user's screen size. The layout of a website on a desktop computer is completely different than on a tablet or...
How to Write Decades Properly and Impress Your Friends
Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis and intent as much as any other copywriter. What bugs me though, is when published “professional” writing makes egregious...
Is a Mascot Right for Your Business
Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a high school or college mascot at a sporting event. Either way, I guarantee that there was something magical about that moment. You...
High Res Images for Printing-It Matters
Just because it looks good on your screen, doesn't mean it's high-res. Printing an image requires much more information (density of pixels) than on-screen display. Digital photographs are all made up of pixels. The more pixels there are, the bigger an image can...
5 Crucial Steps When Naming Your Business
The Painfully Practical Side of Naming Your Business Naming a company is one of the trickiest and most time consuming services we offer our clients because the concept and creativity must be balanced by the practical and prudent. If you’re like most people, you want...
You’re Warp and What??
As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you ask? We’re prepared for that question. Although warp and weft is a legit term in the English...
Top 3 Google Analytics Reports You Need to Know
Where to start if you want to grow your business. Do you hear the words “Google Analytics” and cringe? If so, I don’t blame you. Google Analytics is complex and notoriously complicated. When I first started to dig into it, I wondered if I’d ever truly get it. (Spoiler...
X-Height: An Easy Breakdown of the Basics
We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you should know and understand because it can have a big impact on the...
Spacing After a Period: An Easy Breakdown of the Basics
One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after a period. There was a time in history—the time of the typewriter—where two...
Does Facebook Advertising Really Work?
The truth about whether or not you should be putting your hard-earned money toward Facebook advertising. You’ve seen the sponsored posts on Facebook and Instagram. You know the ones I’m talking about. The ones that make you fall in love with the pair of shoes made out...
Italic vs Script: An Easy Breakdown of the Basics
What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle and they’re generally included as part of a type family. For instance, Adobe Garamond has multiple type...
What’s the difference between Serif and Sans Serif?
An Easy Breakdown of the Basics As a designer, I sometimes speak in industry lingo and forget that not everyone speaks my language. That happened recently in a client meeting when I was referencing the differences between a serif and sans-serif typeface. If you happen...