Blog
How to Claim and Verify your “Google My Business” Profile
How many times have you searched your business on Google and the wrong information pops up? Whether it’s an old business address, incorrect operating hours or that you don’t even show up at all, it needs to be solved. Well, I’m here to help… and also personally...
What to Expect the Last Half of the Year
As branders, marketers and advertising folk, it’s our job to keep on top of what’s on trend, what’s viral or trending, what’s sticking around as evergreen and what’s already forgotten. (Is anyone besides Kayla still making Dolgana coffee?) In the spirit of things to...
Calling in the Backup
Play dress up with your home office By now video conferencing is so ingrained into our 9 to 5 that we’re over it. (And do people ever talk on the phone anymore, or does it always have to be via video conferencing?) But we digress… Getting sick of people...
Is it Truly Hip to Be Square?
Many of you may remember the Huey Lewis and the News’ classic song, “Hip to Be Square.” These words are still true to this day. Well, sort of. It sure is hip to be square; however, it is in fact even more hip to be vertical. We are talking videos, of course! Did you...
How to Use Zoom Like a Boss
How to Use Zoom Like a Boss 9 tricks to master Zoom video conferencing On any typical week of days gone by, I could expect a smattering of meetings throughout my 9 to 5s. There was the weekly Monday morning recap as a team, bagels and fruit included (insert nostalgic...
Tips for Communicating and Marketing During a Pandemic
Tips for Communicating and Marketing During a Pandemic What are Audience Personas and Why do I Need Them? It’s inevitable that during a pandemic things will be uneasy and uncertain at times. (It is, after all, a worldwide pandemic.) Businesses across the globe are...
#WFH Like You Live There
#WFH Like You Live There Home Office Advice from a Seasoned Pro Our real office is 142 miles round trip from where I live, so my work from home game is strong. While I miss out on office life, the three to four days a week that I work from home have taught me some...
Clean Office. Happy Office.
Clean Office. Happy Office. Why taking the time for tidiness pays off in the long run Warp + Weft is a small but mighty team of seven creatives. Among us, quite a bit of stuff—holiday decorations, photography equipment, a turkey costume, not to mention all of the...
Brand Style Guides and Why Your Business Needs One.
What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their logo, colors, and fonts are the same in all of their marketing platforms, and how they talk about themselves on their...
Why is there a White Box Around My Logo?
You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has got to go—and there’s an easy solution. Let me help you to avoid The Box so you look like the brand whiz we all know you are!...
Why are Mission and Vision Statements Important for my Brand?
Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to achieve. While these ideas may be swimming around in your head, it’s important to get them down on paper. Why? Well, because these...
Avoid This One Mistake When Looking for Your Domain.
Don't let this end up costing you money. A domain, otherwise known as a URL, is the web address where people find you on the internet. When searching for that perfect domain name for your amazing website, there is one major thing to avoid: googling it. But, how else...