Is it Truly Hip to Be Square?Many of you may remember the Huey Lewis and the News’ classic song, “Hip to Be Square.” These words are still true to this day. Well, sort of. It sure is hip to be square; however, it is in fact even more hip to be vertical. We are talking videos, of course! Did you know that square Facebook videos actually perform 30-35% better than landscape videos? Buffer and Animoto did a $1.5K research study on this back in 2017 where they also found that in fact Square Videos (1:1) take up 79% more real estate in a person’s mobile newsfeed than landscape video (16:9). Square Videos also have an 80-100% increase in engagement as well. So, it is still hip to be square! Why is this important to you? Now, more than ever, consumers are using their mobile devices. A recent Nielsen report showed that adults are spending 10 hours and 24 minutes per day interacting with media (whether watching, listening to, or reading content across all of their devices). When marketing to your customers or potential customers, you want to be strategic about how you are reaching them. Don’t go all old school with widescreen and landscape videos, be sure to stay relevant and use either square or vertical videos. It will actually be more cost effective in the long run for you as well. Trust me, your audience will appreciate it. Is vertical the new rage? Yes! Although square videos are still outperforming landscape videos, vertical videos are becoming the most popular in today’s digital/mobile world. Just look at the way that you hold your phone. Mobile users hold their phones upright 94% of the time, so vertical makes sense. Also, vertical video will take up the entire screen on a cell phone, grabbing your viewer’s undivided attention. You may be asking yourself, “What size do I make my vertical video?” A vertical video has a very specific aspect ratio: 9:16 (width to height). However, this ratio does change slightly based on the platform. Here’s what you need to know:
- Facebook + Instagram accept vertical videos with ratios of 4:5, 2:3, and 9:16 (full portrait/vertical).
- Youtube will dynamically adapt whatever size viewers choose to watch it in.
- Snapchat and TikTok are the true homes for vertical video, and both accept the 9:16 aspect ratio.