Blog
How to Find Your Ideal Customer
What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because as bumper sticker worthy as that saying is, it’s right...
Why Do Designers Use Mockups?
Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or how a color palette pulls through packaging before signing off on the final design. Digital mockups make...
Why Pay for Premium Web Hosting?
Finding ways to save money is always top of mind for business owners. But when it comes to your website, there is one thing you definitely don’t want to skimp on: web hosting. Yes, web hosting. That’s when you pay a hosting provider to basically “rent” space on their...
When is the Right Time for a New Headshot?
Being in the branding and marketing industry, and with one of our services being website development, we see a lot of headshots! If you clicked on this link wondering if it’s time for a new one, it probably is. If any of these apply to you, it’s time to get your...
Brand vs. Branding vs. Marketing
It’s not unusual to see these three words used interchangeably. Consumers and even business owners frequently don’t fully understand the difference between them. As branding and marketing experts, we hope we can shed a little light on their meaning. Brand Your brand...
How to Claim and Verify your “Google My Business” Profile
How many times have you searched your business on Google and the wrong information pops up? Whether it’s an old business address, incorrect operating hours or that you don’t even show up at all, it needs to be solved. Well, I’m here to help… and also personally...
What to Expect the Last Half of the Year
As branders, marketers and advertising folk, it’s our job to keep on top of what’s on trend, what’s viral or trending, what’s sticking around as evergreen and what’s already forgotten. (Is anyone besides Kayla still making Dolgana coffee?) In the spirit of things to...
Calling in the Backup
Play dress up with your home office By now video conferencing is so ingrained into our 9 to 5 that we’re over it. (And do people ever talk on the phone anymore, or does it always have to be via video conferencing?) But we digress… Getting sick of people...
Is it Truly Hip to Be Square?
Many of you may remember the Huey Lewis and the News’ classic song, “Hip to Be Square.” These words are still true to this day. Well, sort of. It sure is hip to be square; however, it is in fact even more hip to be vertical. We are talking videos, of course! Did you...
How to Use Zoom Like a Boss
How to Use Zoom Like a Boss 9 tricks to master Zoom video conferencing On any typical week of days gone by, I could expect a smattering of meetings throughout my 9 to 5s. There was the weekly Monday morning recap as a team, bagels and fruit included (insert nostalgic...
Tips for Communicating and Marketing During a Pandemic
Tips for Communicating and Marketing During a Pandemic What are Audience Personas and Why do I Need Them? It’s inevitable that during a pandemic things will be uneasy and uncertain at times. (It is, after all, a worldwide pandemic.) Businesses across the globe are...
#WFH Like You Live There
#WFH Like You Live There Home Office Advice from a Seasoned Pro Our real office is 142 miles round trip from where I live, so my work from home game is strong. While I miss out on office life, the three to four days a week that I work from home have taught me some...