Warp + Weft Branding

We’re Hiring an Account Coordinator!

We’re Hiring an Account Coordinator! The Account Coordinator is an entry level account services position that provides an essential support to account directors/agency owners and team members at Warp + Weft. Job duties include client-facing…
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When is the Right Time for a New Headshot?

When is the Right Time for a New Headshot? Being in the branding and marketing industry, and with one of our services being website development, we see a lot of headshots! If you clicked on…
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Brand vs. Branding vs. Marketing

Brand vs. Branding vs. Marketing It’s not unusual to see these three words used interchangeably. Consumers and even business owners frequently don’t fully understand the difference between them. As branding and marketing experts, we hope…
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Brand Style Guides and Why Your Business Needs One.

Brand Style Guides and Why Your Business Needs One. What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their…
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X-Height: An Easy Breakdown of the Basics

We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you should…
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Spacing After a Period: An Easy Breakdown of the Basics

One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after…
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Italic vs Script: An Easy Breakdown of the Basics

What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle and they’re generally included as part of a type…
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