Author: Aimee Goodwin
Brand vs. Branding vs. Marketing
Brand vs. Branding vs. Marketing It’s not unusual to see these three words used interchangeably. Consumers and even business owners frequently don’t fully understand the difference between them. As branding and marketing experts, we hope…more
Brand Style Guides and Why Your Business Needs One.
Brand Style Guides and Why Your Business Needs One. What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their…more
Why is there a White Box Around My Logo?
Why is there a White Box Around My Logo? You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has…more
What is Responsive Logo Design and Why is it Important?
What is Responsive Logo Design and Why is it Important? In the marketing and branding world, the term “responsive” is typically used in website development. A responsive website responds or changes to fit the user’s…more
X-Height: An Easy Breakdown of the Basics
We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you should…more
Spacing After a Period: An Easy Breakdown of the Basics
One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after…more
Italic vs Script: An Easy Breakdown of the Basics
What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle and they’re generally included as part of a type…more
