Author: Aimee Goodwin
Color Me NOT Confused
Color Me NOT Confused A simple guide to nailing color theory and reassurance in trusting your instincts. “What’s the best color for my logo?” “What does the color purple mean?” “Why is red the wrong…more
Our Picks: Best 2017 Super Bowl Commerials
Our Picks: Best 2017 Super Bowl Commerials On Sunday, February 5, chances are you joined the 100 million-plus audience tuning in to watch the Super Bowl. Whether you’re truly a fan of the teams competing…more
Resolutions To Live By: 5 Ways To Bring Your A-game In 2017
Resolutions To Live By: 5 Ways To Bring Your A-game In 2017 Ah, the heralding in of a new year. It’s when we bid farewell to the old and welcome the new, looking forward with…more
Be a Pro: Know Which File Format Is The Right One
Be a Pro: Know Which File Format Is The Right One/h3> .eps, .ai, .jpg, .gif, .pdf, .psd, .png… mindboggling, right? Let us help. Your organization’s logo is the cornerstone of your brand. It’s also going…more
It Ain’t All About the Turkey
It Ain’t All About the Turkey Warp + Weft Thanks & Giving Ah, Thanksgiving. The turkey, the stuffing, the fixings, the desserts. The football, the parade, the togetherness. Or, you may need a little Adele…more
It’s Not All About the Logo
It’s Not All About the Logo What is branding? It all begins with a logo, right? Well, not so fast… Your brand is the perception of your organization that lives in the hearts and minds…more
Better Branding Step by Step
Step #1: Know Yourself Getting to know YOU, Getting to know all about YOU… You eat, breathe, sleep and sweat your business. It’s such a part of you, and you a part of it that…more
