by Aimee Goodwin | Jun 10, 2019
X-Height: An Easy Breakdown of the Basics We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you should know and understand...
by Aimee Goodwin | Jun 7, 2019
Spacing After a Period: An Easy Breakdown of the Basics One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after a period. There...
by Aimee Goodwin | Jun 14, 2018
Italic vs Script: An Easy Breakdown of the Basics What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle and they’re generally included as part of a type family. For...
by Aimee Goodwin | Nov 13, 2017
Branding Featurette: Sofia Fima American designer, accomplished architect and local entrepreneur Dianna Pozdniakov connected with Kander in May of 2017 to rebrand her luxury handbag company, Sofia Fima. Inspired by fellow female professionals—whether plucky new hires,...
by Aimee Goodwin | Nov 3, 2017
What’s the difference between Serif and Sans Serif? An Easy Breakdown of the Basics As a designer, I sometimes speak in industry lingo and forget that not everyone speaks my language. That happened recently in a client meeting when I was referencing the...
