by Aimee Goodwin | Jun 7, 2021
What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because as bumper sticker worthy as that saying is, it’s right...
by Aimee Goodwin | Nov 24, 2020
Being in the branding and marketing industry, and with one of our services being website development, we see a lot of headshots! If you clicked on this link wondering if it’s time for a new one, it probably is. If any of these apply to you, it’s time to get your...
by Aimee Goodwin | Oct 20, 2020
It’s not unusual to see these three words used interchangeably. Consumers and even business owners frequently don’t fully understand the difference between them. As branding and marketing experts, we hope we can shed a little light on their meaning. Brand Your brand...
by Aimee Goodwin | Jul 22, 2020
As branders, marketers and advertising folk, it’s our job to keep on top of what’s on trend, what’s viral or trending, what’s sticking around as evergreen and what’s already forgotten. (Is anyone besides Kayla still making Dolgana coffee?) In the spirit of things to...
by Aimee Goodwin | Apr 28, 2020
Many of you may remember the Huey Lewis and the News’ classic song, “Hip to Be Square.” These words are still true to this day. Well, sort of. It sure is hip to be square; however, it is in fact even more hip to be vertical. We are talking videos, of course! Did you...
