5 Crucial Steps When Naming Your Business

The Painfully Practical Side of Naming Your Business Naming a company is one of the trickiest and most time consuming services we offer our clients because the concept and creativity must be balanced by the practical and prudent. If you’re like most people, you want...

You’re Warp and What??

As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you ask? We’re prepared for that question. Although warp and weft is a legit term in the English...

Spacing After a Period: An Easy Breakdown of the Basics

One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after a period. There was a time in history—the time of the typewriter—where two...

It Ain’t All About the Turkey

It Ain’t All About the Turkey Warp + Weft Thanks & Giving Ah, Thanksgiving. The turkey, the stuffing, the fixings, the desserts. The football, the parade, the togetherness. Or, you may need a little Adele to get you through the whole thing, like this...