What to Expect the Last Half of the Year

What to Expect the Last Half of the Year As branders, marketers and advertising folk, it’s our job to keep on top of what’s on trend, what’s viral or trending, what’s sticking around as evergreen and what’s already forgotten. (Is anyone besides Kayla still making...

Is it Truly Hip to Be Square?

Is it Truly Hip to Be Square? Many of you may remember the Huey Lewis and the News’ classic song, “Hip to Be Square.” These words are still true to this day. Well, sort of. It sure is hip to be square; however, it is in fact even more hip to be vertical. We are...

How to Use Zoom Like a Boss

How to Use Zoom Like a Boss 9 tricks to master Zoom video conferencing On any typical week of days gone by, I could expect a smattering of meetings throughout my 9 to 5s. There was the weekly Monday morning recap as a team, bagels and fruit included (insert nostalgic...

High Res Images for Printing-It Matters

High Res Images for Printing–It Matters Just because it looks good on your screen, doesn’t mean it’s high-res. Printing an image requires much more information (density of pixels) than on-screen display.  Digital photographs are all made up of pixels. The...

5 Crucial Steps When Naming Your Business

5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business   Naming a company is one of the trickiest and most time consuming services we offer our clients because the concept and creativity must be balanced by the practical and...

You’re Warp and What??

You’re Warp and What?? As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you ask? We’re prepared for that question. Although warp and weft is a...