by Jennie Malloy | Jun 10, 2019
As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you ask? We’re prepared for that question. Although warp and weft is a legit term in the English...
by Aimee Goodwin | Dec 29, 2016
Resolutions To Live By: 5 Ways To Bring Your A-game In 2017 Ah, the heralding in of a new year. It’s when we bid farewell to the old and welcome the new, looking forward with ambition, hope, and honed determination. It’s also when we make pretty ridiculous...
by Sarah Karp | Dec 19, 2016
Resolve to Have Consistent Visual Language. We get it. You downloaded a really cute new font which you couldn’t wait to use. You got a great deal on yellow t-shirts even though your company colors are navy and gray. You could fit everything on that banner if you just...
by Jennie Malloy | Jul 18, 2016
Key messages are the verbal articulation, presentation, and position of your brand. They are the words you choose to describe what your business does, why it’s important; how to make your customers’ lives easier or better; how you solve their problems....
by Aimee Goodwin | Jun 8, 2015
Step #1: Know Yourself Getting to know YOU, Getting to know all about YOU… You eat, breathe, sleep and sweat your business. It’s such a part of you, and you a part of it that it can be hard as heck to take a step back and really develop an objective brand...
