Warp + Weft Branding

How to Find Your Ideal Customer

How to Find Your Ideal Customer What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone”…
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Brand vs. Branding vs. Marketing

Brand vs. Branding vs. Marketing It’s not unusual to see these three words used interchangeably. Consumers and even business owners frequently don’t fully understand the difference between them. As branding and marketing experts, we hope…
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Brand Style Guides and Why Your Business Needs One.

Brand Style Guides and Why Your Business Needs One. What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their…
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Why are Mission and Vision Statements Important for my Brand?

Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to…
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Is a Mascot Right for Your Business

Is a Mascot Right for Your Business? Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a…
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5 Crucial Steps When Naming Your Business

5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business   Naming a company is one of the trickiest and most time consuming services we offer our clients because the…
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You’re Warp and What??

You’re Warp and What?? As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you…
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Resolutions To Live By: 5 Ways To Bring Your A-game In 2017

Ah, the heralding in of a new year. It’s when we bid farewell to the old and welcome the new, looking forward with ambition, hope, and honed determination. It’s also when we make pretty ridiculous…
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Brand Check Yourself

Resolve to Have Consistent Visual Language We get it. You downloaded a really cute new font which you couldn’t wait to use. You got a great deal on yellow t-shirts even though your company colors…
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