by Molly McGill | Jun 7, 2021
How to Find Your Ideal Customer What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because as bumper sticker...
by Molly McGill | Nov 9, 2020
How to be a Media Advisory and Press Release Rockstar Your company, business, or organization has some news or accolades to share with the world, sweet! So how do you get the word out and garner some publicity? Enter the media advisory and press release. Media...
by Molly McGill | Jul 22, 2020
What to Expect the Last Half of the Year As branders, marketers and advertising folk, it’s our job to keep on top of what’s on trend, what’s viral or trending, what’s sticking around as evergreen and what’s already forgotten. (Is anyone besides Kayla still making...
by Molly McGill | Apr 28, 2020
Is it Truly Hip to Be Square? Many of you may remember the Huey Lewis and the News’ classic song, “Hip to Be Square.” These words are still true to this day. Well, sort of. It sure is hip to be square; however, it is in fact even more hip to be vertical. We are...
by Molly McGill | Apr 28, 2020
How to Use Zoom Like a Boss 9 tricks to master Zoom video conferencing On any typical week of days gone by, I could expect a smattering of meetings throughout my 9 to 5s. There was the weekly Monday morning recap as a team, bagels and fruit included (insert nostalgic...
