Blog
5 Crucial Steps When Naming Your Business
The Painfully Practical Side of Naming Your Business Naming a company is one of the trickiest and most time consuming services we offer our clients because the concept and creativity must be balanced by the practical and prudent. If you’re like most people, you want...
You’re Warp and What??
As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you ask? We’re prepared for that question. Although warp and weft is a legit term in the English...
Top 3 Google Analytics Reports You Need to Know
Where to start if you want to grow your business. Do you hear the words “Google Analytics” and cringe? If so, I don’t blame you. Google Analytics is complex and notoriously complicated. When I first started to dig into it, I wondered if I’d ever truly get it. (Spoiler...
X-Height: An Easy Breakdown of the Basics
We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you should know and understand because it can have a big impact on the...
Spacing After a Period: An Easy Breakdown of the Basics
One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after a period. There was a time in history—the time of the typewriter—where two...
Does Facebook Advertising Really Work?
The truth about whether or not you should be putting your hard-earned money toward Facebook advertising. You’ve seen the sponsored posts on Facebook and Instagram. You know the ones I’m talking about. The ones that make you fall in love with the pair of shoes made out...
Italic vs Script: An Easy Breakdown of the Basics
What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle and they’re generally included as part of a type family. For instance, Adobe Garamond has multiple type...
What’s the difference between Serif and Sans Serif?
An Easy Breakdown of the Basics As a designer, I sometimes speak in industry lingo and forget that not everyone speaks my language. That happened recently in a client meeting when I was referencing the differences between a serif and sans-serif typeface. If you happen...
Why Do I Need to Blog?
You know you’re supposed to but why? It cuts into your Facebook stalking and online shopping time and it can be hard as heck to come up with new inspiring content, especially when you’re busy working your tail off day in and day out. So what’s the reasoning behind...
Adventures in Stock Photography: Frankenchoke
Frankenchoke Our graphic designers run into some pretty hilarious search results when looking for the right photography to accompany a project. Laugh along with us as we share some of our most precarious results in: Adventures in Stock Photography.
What is SEO?
Crawling, Indexing, Bots and Why it all Matters. You know it’s important and everyone talks about it, but you can’t help to think, what is this mysterious SEO anyway and why does it matter so much? SEO is short for Search Engine Optimization, but of course you already...
Free Website Builders vs. Hiring an Agency
The pros, the cons, and the absolutely absurd assumptions. Websites. Every business has one… or should. Consider your website an invaluable asset to your company, much like an employee. Seriously, your website is part of your sales and marketing team. Its job is to...