Blog
Clean Office. Happy Office.
Clean Office. Happy Office. Why taking the time for tidiness pays off in the long run Warp + Weft is a small but mighty team of seven creatives. Among us, quite a bit of stuff—holiday decorations, photography equipment, a turkey costume, not to mention all of the...
Brand Style Guides and Why Your Business Needs One.
Brand Style Guides and Why Your Business Needs One. What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their logo, colors, and fonts are the same in all of their marketing...
Why is there a White Box Around My Logo?
Why is there a White Box Around My Logo? You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has got to go—and there’s an easy solution. Let me help you to avoid The Box so you look...
Why are Mission and Vision Statements Important for my Brand?
Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to achieve. While these ideas may be swimming around in your head, it’s...
Avoid This One Mistake When Looking for Your Domain.
Avoid This One Mistake When Looking for Your Domain. Don't let this end up costing you money. A domain, otherwise known as a URL, is the web address where people find you on the internet. When searching for that perfect domain name for your amazing website, there is...
What is Responsive Logo Design and Why is it Important?
What is Responsive Logo Design and Why is it Important? In the marketing and branding world, the term "responsive" is typically used in website development. A responsive website responds or changes to fit the user's screen size. The layout of a website on a desktop...
How to Write Decades Properly and Impress Your Friends
How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis and intent as much as any other copywriter. What bugs me though, is...
Is a Mascot Right for Your Business
Is a Mascot Right for Your Business? Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a high school or college mascot at a sporting event. Either way, I guarantee that there was...
High Res Images for Printing-It Matters
High Res Images for Printing–It Matters Just because it looks good on your screen, doesn't mean it's high-res. Printing an image requires much more information (density of pixels) than on-screen display. Digital photographs are all made up of pixels. The more pixels...
5 Crucial Steps When Naming Your Business
5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business Naming a company is one of the trickiest and most time consuming services we offer our clients because the concept and creativity must be balanced by the practical and...
You’re Warp and What??
You're Warp and What?? As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you ask? We’re prepared for that question. Although warp and weft is a legit term...
Dark Purple or Dill? Our Colors Exposed.
Dark Purple or Dill? Our Colors Exposed. Accuracy wasn’t what I expected when I picked up a coffee table book titled Colorstrology while waiting for Pilates class (bougie, right?), but that’s what I got. The book promised to match one’s birthday to a unique PMS...