Blog
Beyond New Patients: How Branding and Marketing Drive Operational Excellence in Healthcare
If your healthcare practice already has a full patient roster, you might be wondering why branding and marketing are worth your time. Aren’t they just tools for patient acquisition? The reality is that branding and marketing go far beyond attracting new patients. They...
Breaking Through Negative Healthcare Perceptions to Boost Business Growth
In healthcare, perceptions matter. They influence patient trust, decision-making, and ultimately, your bottom line. Unfortunately, the healthcare industry often battles skepticism, leaving many organizations struggling to connect authentically with their audiences....
Practice Managers: The Hidden Growth Drivers of Your Healthcare Practice
Behind every well-oiled healthcare practice is a practice manager juggling administrative, business, and personnel responsibilities to keep operations running smoothly. But practice managers are more than just logistical leaders—they’re uniquely positioned to identify...
Is your website HIPAA compliant? Why It’s Critical for Healthcare Success
In today’s digital-first world, where patient interactions increasingly happen online, ensuring your healthcare website is HIPAA-compliant is non-negotiable. For private healthcare practices, especially in Maine, this isn’t just about ticking regulatory boxes—it’s...
Is it time to Update Your Website?
Why website years are like dog years. Let’s say it’s been about five years since you’ve either built or rebuilt your website. In some ways, it feels like yesterday! Everything works fine, and as far as you can see, there’s nothing really wrong with it. I know how you...
How to Find Your Ideal Customer
What are Audience Personas and Why do I Need Them? Have you ever heard the age-old saying, "You can't be everything to everyone?" Well, audience personas whittle down that "everyone" portion of that sage advice. Because, as bumper-sticker-worthy as that saying is,...
Why Do Designers Use Mockups?
Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or how a color palette pulls through packaging before signing off on the final design. Digital mockups make...
Why Pay for Premium Web Hosting?
Finding ways to save money is always top of mind for business owners. But when it comes to your website, there is one thing you definitely don’t want to skimp on: web hosting. Yes, web hosting. That’s when you pay a hosting provider to basically “rent” space on their...
When is the Right Time for a New Headshot?
Being in the branding and marketing industry, and with one of our services being website development, we see a lot of headshots! If you clicked on this link wondering if it’s time for a new one, it probably is. If any of these apply to you, it’s time to get your...
What’s the Difference Between Brand, Branding, and Marketing?
It's not unusual to see these three words used interchangeably. Business owners and even seasoned marketers frequently blur the lines between them. As branding and marketing experts who live and breathe this stuff, we want to shed some light on what sets each one...
How to Claim and Verify your “Google My Business” Profile
How many times have you searched your business on Google and the wrong information pops up? Whether it’s an old business address, incorrect operating hours or that you don’t even show up at all, it needs to be solved. Well, I’m here to help… and also personally...
What to Expect the Last Half of the Year
As branders, marketers and advertising folk, it’s our job to keep on top of what’s on trend, what’s viral or trending, what’s sticking around as evergreen and what’s already forgotten. (Is anyone besides Kayla still making Dolgana coffee?) In the spirit of things to...