by Aimee Goodwin | Dec 16, 2019
You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has got to go—and there’s an easy solution. Let me help you to avoid The Box so you look like the brand whiz we all know you are!...
by Sarah Karp | Dec 9, 2019
Just because it looks good on your screen, doesn’t mean it’s high-res. Printing an image requires much more information (density of pixels) than on-screen display. Digital photographs are all made up of pixels. The more pixels there are, the bigger an...
by Aimee Goodwin | Dec 9, 2016
Your organization’s logo is the cornerstone of your brand. It’s also going to be the file most people request from you—placing an ad, sponsoring an event, developing marketing materials—your logo should be on all of it. But when you’re asked to send your logo along,...