by Aimee Goodwin | Dec 16, 2019
You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has got to go—and there’s an easy solution. Let me help you to avoid The Box so you look like the brand whiz we all know you are!...
by Jennie Malloy | Dec 10, 2019
Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a high school or college mascot at a sporting event. Either way, I guarantee that there was something magical about that moment. You...
by Aimee Goodwin | May 23, 2016
It’s Not All About the Logo What is branding? It all begins with a logo, right? Well, not so fast… Your brand is the perception of your organization that lives in the hearts and minds of your customers. It’s the feeling they have when they use your...
