Warp + Weft Branding

Why are Mission and Vision Statements Important for my Brand?

Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to…
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Is a Mascot Right for Your Business

Is a Mascot Right for Your Business? Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a…
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5 Crucial Steps When Naming Your Business

5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business   Naming a company is one of the trickiest and most time consuming services we offer our clients because the…
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Branding Featurette: Sofia Fima

American designer, accomplished architect and local entrepreneur Dianna Pozdniakov connected with Kander in May of 2017 to rebrand her luxury handbag company, Sofia Fima. Inspired by fellow female professionals—whether plucky new hires, working moms seemingly…
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Branding Featurette: Great Falls

Great Falls Insurance Company – Logo Design Great Falls Insurance Company references an iconic and locally important part of the Twin Cities’ landscape (The Great Falls) in its name as their offices overlook the mighty…
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6 Steps to Boost your Brand and Business with Key Messaging

6 Steps to Boost your Brand and Business with Key Messaging Key messages are the verbal articulation, presentation, and position of your brand. They are the words you choose to describe what your business does,…
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