Graphic Design | Warp + Weft Branding

Why Do Designers Use Mockups?

Why Do Designers Use Mockups?Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or…

Why is there a White Box Around My Logo?

Why is there a White Box Around My Logo? You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has…

X-Height: An Easy Breakdown of the Basics

X-Height: An Easy Breakdown of the Basics We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of…

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What Algorithm? Adventures in Stock Photography

What Algorithm? Adventures in Stock Photography The internet is a strange place, and stock photography sites represent a perfect microcosm of the weird and the beautiful, the inspiring and the unnecessary, the fake and the…