Warp + Weft Branding

How to Find Your Ideal Customer

How to Find Your Ideal Customer What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone”…
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How to be a Media Advisory and Press Release Rockstar

How to be a Media Advisory and Press Release Rockstar Your company, business, or organization has some news or accolades to share with the world, sweet! So how do you get the word out and…
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Tips for Communicating and Marketing During a Pandemic

Tips for Communicating and Marketing During a Pandemic It’s inevitable that during a pandemic things will be uneasy and uncertain at times. (It is, after all, a worldwide pandemic.) Businesses across the globe are dealing…
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Why are Mission and Vision Statements Important for my Brand?

Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to…
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How to Write Decades Properly and Impress Your Friends

How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis…
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Why Do I Need to Blog?!

You know you’re supposed to but why? It cuts into your Facebook stalking and online shopping time and it can be hard as heck to come up with new inspiring content, especially when you’re busy…
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How to Kill It with Your Blog

Simple tips to start successful blogging. Did you know that businesses that blog garner 97% more inbound links to their websites and 55% more website visitors than those who don’t? If you don’t have a…
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Grammar Fails and 3 Tips to Avoid Them

Grammar Fails and 3 tips to Avoid Them Why grammar, punctuation and clean copy matters for your business. For most business owners, you have a website, a social media platform (you should!), and marketing materials such…
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6 Steps to Boost your Brand and Business with Key Messaging

6 Steps to Boost your Brand and Business with Key Messaging Key messages are the verbal articulation, presentation, and position of your brand. They are the words you choose to describe what your business does,…
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