by Molly McGill | Jun 7, 2021
What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because as bumper sticker worthy as that saying is, it’s right...
by Jennie Malloy | Mar 25, 2020
Tips for Communicating and Marketing During a Pandemic What are Audience Personas and Why do I Need Them? It’s inevitable that during a pandemic things will be uneasy and uncertain at times. (It is, after all, a worldwide pandemic.) Businesses across the globe are...
by Molly McGill | Dec 16, 2019
Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to achieve. While these ideas may be swimming around in your head, it’s...
by Molly McGill | Dec 11, 2019
How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis and intent as much as any other copywriter. What bugs me though, is...
by Molly McGill | Mar 31, 2017
How to Kill It with Your Blog Simple tips to start successful blogging. Did you know that businesses that blog garner 97% more inbound links to their websites and 55% more website visitors than those who don’t? If you don’t have a blog, you’re missing the boat. What I...