by Molly McGill | Jun 7, 2021
How to Find Your Ideal Customer What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because as bumper sticker...
by Molly McGill | Nov 9, 2020
How to be a Media Advisory and Press Release Rockstar Your company, business, or organization has some news or accolades to share with the world, sweet! So how do you get the word out and garner some publicity? Enter the media advisory and press release. Media...
by Jennie Malloy | Mar 25, 2020
Tips for Communicating and Marketing During a Pandemic What are Audience Personas and Why do I Need Them? It’s inevitable that during a pandemic things will be uneasy and uncertain at times. (It is, after all, a worldwide pandemic.) Businesses across the globe are...
by Molly McGill | Dec 16, 2019
Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to achieve. While these ideas may be swimming around in your head, it’s...
by Molly McGill | Dec 11, 2019
How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis and intent as much as any other copywriter. What bugs me though, is...
