by Aimee Goodwin | Jun 7, 2021
What are Audience Personas and Why do I Need Them? Have you ever heard the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because, as...
by Aimee Goodwin | Oct 20, 2020
It’s not unusual to see these three words used interchangeably. Business owners and even seasoned marketers frequently blur the lines between them. As branding and marketing experts who live and breathe this stuff, we want to shed some light on what sets each...
by Aimee Goodwin | Feb 12, 2020
What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their logo, colors, and fonts are the same in all of their marketing platforms, and how they talk about themselves on their...
by Aimee Goodwin | Dec 16, 2019
Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to achieve. While these ideas may be swimming around in your head, it’s important to get them down on paper. Why? Well, because these...
by Jennie Malloy | Dec 10, 2019
Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a high school or college mascot at a sporting event. Either way, I guarantee that there was something magical about that moment. You...
by Jennie Malloy | Dec 9, 2019
The Painfully Practical Side of Naming Your Business Naming a company is one of the trickiest and most time consuming services we offer our clients because the concept and creativity must be balanced by the practical and prudent. If you’re like most people, you want...
