by Molly McGill | Jun 7, 2021
What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because as bumper sticker worthy as that saying is, it’s right...
by Aimee Goodwin | Feb 6, 2017
Our Picks: Best 2017 Super Bowl Commerials On Sunday, February 5, chances are you joined the 100 million-plus audience tuning in to watch the Super Bowl. Whether you’re truly a fan of the teams competing for the Lombardi, or you get wrapped up in the social element of...