by Molly McGill | Jun 7, 2021
How to Find Your Ideal Customer What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because as bumper sticker...
by Molly McGill | Nov 9, 2020
How to be a Media Advisory and Press Release Rockstar Your company, business, or organization has some news or accolades to share with the world, sweet! So how do you get the word out and garner some publicity? Enter the media advisory and press release. Media...
by Aimee Goodwin | Feb 6, 2017
Our Picks: Best 2017 Super Bowl Commerials On Sunday, February 5, chances are you joined the 100 million-plus audience tuning in to watch the Super Bowl. Whether you’re truly a fan of the teams competing for the Lombardi, or you get wrapped up in the social element of...