by Jennie Malloy | Mar 25, 2020
Tips for Communicating and Marketing During a Pandemic What are Audience Personas and Why do I Need Them? It’s inevitable that during a pandemic things will be uneasy and uncertain at times. (It is, after all, a worldwide pandemic.) Businesses across the globe are...
by Jennie Malloy | Dec 10, 2019
Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a high school or college mascot at a sporting event. Either way, I guarantee that there was something magical about that moment. You...
by Jennie Malloy | Dec 9, 2019
The Painfully Practical Side of Naming Your Business Naming a company is one of the trickiest and most time consuming services we offer our clients because the concept and creativity must be balanced by the practical and prudent. If you’re like most people, you want...
by Jennie Malloy | Jun 10, 2019
As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you ask? We’re prepared for that question. Although warp and weft is a legit term in the English...
by Jennie Malloy | Jul 18, 2016
6 Steps to Boost your Brand and Business with Key Messaging Key messages are the verbal articulation, presentation, and position of your brand. They are the words you choose to describe what your business does, why it’s important; how to make your...
