by Aimee Goodwin | Dec 9, 2016
Your organization’s logo is the cornerstone of your brand. It’s also going to be the file most people request from you—placing an ad, sponsoring an event, developing marketing materials—your logo should be on all of it. But when you’re asked to send your logo along,...
by Aimee Goodwin | Nov 23, 2016
It Ain’t All About the Turkey Warp + Weft Thanks & Giving Ah, Thanksgiving. The turkey, the stuffing, the fixings, the desserts. The football, the parade, the togetherness. Or, you may need a little Adele to get you through the whole thing, like this...
by Aimee Goodwin | May 23, 2016
It’s Not All About the Logo What is branding? It all begins with a logo, right? Well, not so fast… Your brand is the perception of your organization that lives in the hearts and minds of your customers. It’s the feeling they have when they use your...
by Aimee Goodwin | Jun 8, 2015
Step #1: Know Yourself Getting to know YOU, Getting to know all about YOU… You eat, breathe, sleep and sweat your business. It’s such a part of you, and you a part of it that it can be hard as heck to take a step back and really develop an objective brand...
by Aimee Goodwin | Jun 8, 2015
Founded in 1891 as a nursing school, Maine College of Health Professions develops leaders in the allied health professions through individualized instruction, hands-on clinical rotations, and accomplished faculty. The school offers associate degree programs in...
