by Aimee Goodwin | Apr 28, 2020
How to Use Zoom Like a Boss 9 tricks to master Zoom video conferencing On any typical week of days gone by, I could expect a smattering of meetings throughout my 9 to 5s. There was the weekly Monday morning recap as a team, bagels and fruit included (insert nostalgic...
by Aimee Goodwin | Feb 12, 2020
What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their logo, colors, and fonts are the same in all of their marketing platforms, and how they talk about themselves on their...
by Aimee Goodwin | Dec 16, 2019
You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has got to go—and there’s an easy solution. Let me help you to avoid The Box so you look like the brand whiz we all know you are!...
by Aimee Goodwin | Dec 16, 2019
Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to achieve. While these ideas may be swimming around in your head, it’s important to get them down on paper. Why? Well, because these...
by Aimee Goodwin | Dec 12, 2019
In the marketing and branding world, the term “responsive” is typically used in website development. A responsive website responds or changes to fit the user’s screen size. The layout of a website on a desktop computer is completely different than on...
