by Sarah Karp | Mar 11, 2021
Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or how a color palette pulls through packaging before signing off on the final design. Digital mockups make...
by Aimee Goodwin | Dec 16, 2019
Why is there a White Box Around My Logo? You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has got to go—and there’s an easy solution. Let me help you to avoid The Box so you look...
by Aimee Goodwin | Dec 9, 2016
Be a Pro: Know Which File Format Is The Right One/h3> .eps, .ai, .jpg, .gif, .pdf, .psd, .png… mindboggling, right? Let us help. Your organization’s logo is the cornerstone of your brand. It’s also going to be the file most people request from you—placing an...
by Aimee Goodwin | May 23, 2016
It’s Not All About the Logo What is branding? It all begins with a logo, right? Well, not so fast… Your brand is the perception of your organization that lives in the hearts and minds of your customers. It’s the feeling they have when they use your...