by Sarah Karp | Mar 11, 2021
Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or how a color palette pulls through packaging before signing off on the final design. Digital mockups make...
by Aimee Goodwin | Jun 7, 2019
One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after a period. There was a time in history—the time of the typewriter—where two...
by Aimee Goodwin | Jun 14, 2018
What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle and they’re generally included as part of a type family. For instance, Adobe Garamond has multiple type...
by Aimee Goodwin | Nov 3, 2017
An Easy Breakdown of the Basics As a designer, I sometimes speak in industry lingo and forget that not everyone speaks my language. That happened recently in a client meeting when I was referencing the differences between a serif and sans-serif typeface. If you happen...
by Sarah Karp | Mar 23, 2017
Color is personal. A pale green may be evocative of verdant summer days for one person, but conjure visions of painful family meals in a chartreuse dining room for another. We feel color deeply; it affects our mood. Once you do your due diligence in picking your brand...
by Sarah Karp | Aug 4, 2016
Kerning So Bad I Can’t Even Typography isn’t just putting words on paper, it’s making those words legible. The right choices in type can communicate a message more directly or imbue a word with emotional content beyond its denotated meaning. Typeface...
