by Sarah Karp | Mar 11, 2021
Why Do Designers Use Mockups?Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or how a color palette pulls through packaging before signing off on the final...
by Aimee Goodwin | Jun 7, 2019
Spacing After a Period: An Easy Breakdown of the Basics One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after a period. There...
by Aimee Goodwin | Jun 14, 2018
Italic vs Script: An Easy Breakdown of the Basics What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle and they’re generally included as part of a type family. For...
by Aimee Goodwin | Nov 3, 2017
What’s the difference between Serif and Sans Serif? An Easy Breakdown of the Basics As a designer, I sometimes speak in industry lingo and forget that not everyone speaks my language. That happened recently in a client meeting when I was referencing the...
by Sarah Karp | Mar 23, 2017
4 Color Types You Need to Know Now Stay true to your brand with CMYK, PMS, RGB and Hex Color is personal. A pale green may be evocative of verdant summer days for one person, but conjure visions of painful family meals in a chartreuse dining room for another. We feel...
by Aimee Goodwin | Feb 23, 2017
Color Me NOT Confused A simple guide to nailing color theory and reassurance in trusting your instincts. “What’s the best color for my logo?” “What does the color purple mean?” “Why is red the wrong choice for a bank’s ad...
