by Aimee Goodwin | Dec 9, 2016
Your organization’s logo is the cornerstone of your brand. It’s also going to be the file most people request from you—placing an ad, sponsoring an event, developing marketing materials—your logo should be on all of it. But when you’re asked to send your logo along,...
by Sarah Karp | Aug 4, 2016
Kerning So Bad I Can’t Even Typography isn’t just putting words on paper, it’s making those words legible. The right choices in type can communicate a message more directly or imbue a word with emotional content beyond its denotated meaning. Typeface...
by Aimee Goodwin | May 23, 2016
It’s Not All About the Logo What is branding? It all begins with a logo, right? Well, not so fast… Your brand is the perception of your organization that lives in the hearts and minds of your customers. It’s the feeling they have when they use your...
