Blog
How to Kill It with Your Blog
Simple tips to start successful blogging. Did you know that businesses that blog garner 97% more inbound links to their websites and 55% more website visitors than those who don’t? If you don’t have a blog, you’re missing the boat. What I hear most from clients when...
4 Color Types You Need to Know Now
Color is personal. A pale green may be evocative of verdant summer days for one person, but conjure visions of painful family meals in a chartreuse dining room for another. We feel color deeply; it affects our mood. Once you do your due diligence in picking your brand...
Keep Your Website Fresh
Keep Your Website Fresh Why your digital identity needs to stay up to date. You’ve put months into launching your website and it’s finally live. Now that it’s up for the world to see, you can just sit back and relax, right? Unfortunately, that’s not the case. Not even...
Resolutions To Live By: 5 Ways To Bring Your A-game In 2017
Resolutions To Live By: 5 Ways To Bring Your A-game In 2017 Ah, the heralding in of a new year. It’s when we bid farewell to the old and welcome the new, looking forward with ambition, hope, and honed determination. It’s also when we make pretty ridiculous...
Brand Check Yourself
We get it. You downloaded a really cute new font which you couldn’t wait to use. You got a great deal on yellow t-shirts even though your company colors are navy and gray. You could fit everything on that banner if you just squished your logo down a little bit. Nobody...
Be a Pro: Know Which File Format Is The Right One
Your organization’s logo is the cornerstone of your brand. It’s also going to be the file most people request from you—placing an ad, sponsoring an event, developing marketing materials—your logo should be on all of it. But when you’re asked to send your logo along,...
Social Media Image Sizes: The Quick and Dirty Guide
Social Media Image Sizes: The Quick and Dirty Guide/h3> Version: 2016.2.1 You’re merrily posting images to Facebook, Google plus, LinkedIn, Instagram and Twitter. Since life is simple and everyone wants your job to be easy, you can just throw your image up onto all of...
It Ain’t All About the Turkey
It Ain't All About the Turkey Warp + Weft Thanks & Giving Ah, Thanksgiving. The turkey, the stuffing, the fixings, the desserts. The football, the parade, the togetherness. Or, you may need a little Adele to get you through the whole thing, like this hilariously...
How to Hashtag like a Real #Millennial
How to Hashtag like a Real #Millennial Can you believe that less than ten years ago the ordinary and unpretentious pound sign was just a pound sign? Fast-forward to today and that same pound sign has since transitioned from a simple icon to being the cultural...
The Power of the Influencer
The Power of the Influencer Warning: This post may make you die of jealousy. Regardless of all the flack Millennials may get, they're killing it on social media, raking up hundreds of thousands of global followers. And you know what these Millennials are saying? Show....
Grammar Fails and 3 Tips to Avoid Them
Grammar Fails and 3 tips to Avoid Them Why grammar, punctuation and clean copy matters for your business. For most business owners, you have a website, a social media platform (you should!), and marketing materials such as business cards or a brochure, at the very...
Kerning So Bad I Can’t Even
Kerning So Bad I Can't Even Typography isn't just putting words on paper, it's making those words legible. The right choices in type can communicate a message more directly or imbue a word with emotional content beyond its denotated meaning. Typeface selection,...