Blog
How to Hashtag like a Real #Millennial
How to Hashtag like a Real #Millennial Can you believe that less than ten years ago the ordinary and unpretentious pound sign was just a pound sign? Fast-forward to today and that same pound sign has since transitioned from a simple icon to being the cultural...
The Power of the Influencer
The Power of the Influencer Warning: This post may make you die of jealousy. Regardless of all the flack Millennials may get, they're killing it on social media, raking up hundreds of thousands of global followers. And you know what these Millennials are saying? Show....
Grammar Fails and 3 Tips to Avoid Them
Grammar Fails and 3 tips to Avoid Them Why grammar, punctuation and clean copy matters for your business. For most business owners, you have a website, a social media platform (you should!), and marketing materials such as business cards or a brochure, at the very...
Kerning So Bad I Can’t Even
Kerning So Bad I Can't Even Typography isn't just putting words on paper, it's making those words legible. The right choices in type can communicate a message more directly or imbue a word with emotional content beyond its denotated meaning. Typeface selection,...
6 Steps to Boost your Brand and Business with Key Messaging
6 Steps to Boost your Brand and Business with Key Messaging Key messages are the verbal articulation, presentation, and position of your brand. They are the words you choose to describe what your business does, why it's important; how to make your customers' lives...
What Social Media Platform Should I Use?
What Social Media Platform Should I Use? You're more than likely aware of the fact that your business should be investing in social media. I mean, when 87% of small to medium-size businesses say social media helps their business; 74% of marketers see an increase in...
It’s Not All About the Logo
It's Not All About the Logo What is branding? It all begins with a logo, right? Well, not so fast... Your brand is the perception of your organization that lives in the hearts and minds of your customers. It's the feeling they have when they use your products or walk...
2 New Members Join the Warp + Weft Team
We've been busy growing over here at Warp + Weft and are pleased to introduce the newest members of our all-star Warp + Weft team: Sarah Morgan Karp, senior designer, and Molly F. McGill, senior writer. While they may be new to Warp + Weft, both are veterans of their...
Better Branding Step by Step
Step #1: Know Yourself Getting to know YOU, Getting to know all about YOU... You eat, breathe, sleep and sweat your business. It's such a part of you, and you a part of it that it can be hard as heck to take a step back and really develop an objective brand strategy....
A Warp + Weft Client Profile: MCHP
Founded in 1891 as a nursing school, Maine College of Health Professions develops leaders in the allied health professions through individualized instruction, hands-on clinical rotations, and accomplished faculty. The school offers associate degree programs in...