Both verbal and visual branding are essential to building a brand that lasts. Think of them as two sides of the same coin—each side doing important work to help your brand communicate its identity, values, and message effectively. Here’s why you can’t afford to ignore...

As a healthcare practice owner, you’re no stranger to the uphill battle of recruiting and retaining qualified staff. With fierce competition, especially in rural areas, finding the right team members can feel like an impossible task. And when you’re constantly...

A professional, well-branded website is more than just a digital presence—it’s a critical tool for building trust, improving patient experience, streamlining operations, and even attracting top healthcare talent. Whether you're running a primary care clinic in...

Are you a practice owner who ponders profitability? Always trying to maximize efficiencies and appointment volume while mitigating overhead (which is always going up!)? If this sounds like you, there’s a tool – a tool you may already have – that can help your practice...

The path to business growth is not necessarily a paved one, but it’s much easier to navigate when you have a well-established brand as your guide. Branding and marketing are more than fluff, rather they’re a strategic blueprint for growth and the key to overcoming...

You completed a rigorous education, earned your credentials, and built a reputation. That hard work cannot be replaced by a brand, but it can certainly be complimented—and propelled—by a strong one. A successful brand for a private practice will differentiate it from...

In today’s highly competitive job market, building a strong employer brand has become crucial for attracting and securing top talent. In fact, according to a 2021 CareerArc study, 82% of job seekers consider a company’s brand before even submitting their application....

Your practice has more patients than you can handle, so why bother with branding and marketing? This is a common refrain we hear from practice owners but, what you may not know, is that branding and marketing serve a purpose beyond patient acquisition. It has the...

We’re all friendly here, so let’s be candid. Today’s perceptions of the healthcare industry are heavily mixed, with some patients expressing significant distrust and dissatisfaction. We’ve worked closely with enough healthcare providers and practice managers to know...

Who’s fulfilling the administrative, business, and personnel responsibilities that keep the day-to-day operations of a private healthcare practice running smoothly? Practice managers. Who’s in a unique position to identify areas where friction could be reduced within...

Welcome to the digital age, where online exchange of sensitive patient information is the norm. As a private healthcare practice owner in Maine, you know that it’s not only a legal requirement but also your critically important responsibility to ensure HIPAA...