CEOs and CFOs are constantly balancing strategic investments with financial prudence. Every dollar spent needs to show a return. That’s why branding often gets unfairly labeled as a “marketing expense” rather than what it truly is—an asset that drives long-term...
If you’re thinking, “I don’t need branding; I already have a full patient roster,” consider this: Branding goes beyond patient acquisition. It’s a business tool that impacts everything from patient satisfaction to employee retention and operational efficiency....
If you’re a healthcare professional, you’ve likely spent your career focusing on patient care, clinical expertise, and operational efficiency. So when someone mentions “branding,” it might feel like an abstract concept far removed from the day-to-day work of running a...
Both verbal and visual branding are essential to building a brand that lasts. Think of them as two sides of the same coin—each side doing important work to help your brand communicate its identity, values, and message effectively. Here’s why you can’t afford to ignore...
Andwell Health Partners, formerly known as Androscoggin Home Healthcare and Hospice, is the largest, independent, non-profit home and community-based healthcare organization in Maine. In 2024 they unveiled a rebrand that included a new name and updated visual...
