The path to business growth is not necessarily a paved one, but it’s much easier to navigate when you have a well-established brand as your guide. Branding and marketing are more than fluff, rather they’re a strategic blueprint for growth and the key to overcoming...
You completed a rigorous education, earned your credentials, and built a reputation. That hard work cannot be replaced by a brand, but it can certainly be complimented—and propelled—by a strong one. A successful brand for a private practice will differentiate it from...
In today’s highly competitive job market, building a strong employer brand has become crucial for attracting and securing top talent. In fact, according to a 2021 CareerArc study, 82% of job seekers consider a company’s brand before even submitting their application....
Your practice has more patients than you can handle, so why bother with branding and marketing? This is a common refrain we hear from practice owners but, what you may not know, is that branding and marketing serve a purpose beyond patient acquisition. It has the...
We’re all friendly here, so let’s be candid. Today’s perceptions of the healthcare industry are heavily mixed, with some patients expressing significant distrust and dissatisfaction. We’ve worked closely with enough healthcare providers and practice managers to know...
