In case you’re not following, here’s what I’m talking about:

I see this branding mistake most often with sponsorship logos. You know the scenario; you sponsor a hole at the local golf tournament, they ask for your logo, you send it, and it appears on posters and other marketing collateral like this:

Embarrassing, isn’t it?

Why is it happening?

It’s all about file type. I won’t go into a long explanation about the myriad different file types, but if you’re truly interested you can geek out on this blog.

The key is to arm yourself with a version of your logo that is high resolution AND transparent. Don’t know if the logo file you have is transparent? Open it in a graphics program and put a colored background behind it. If you see a white box, it’s not transparent. Not sure if it’s high resolution? Check out this blog to help determine the resolution of your file or ask a professional for assistance.

Quick Tip:

A JPG file is never transparent, so that’s the last file type you want to send.

Not sure what to do next?

If you don’t have a transparent or high resolution file, we highly recommend you get the assistance of a professional graphic designer. They’ll be able to assist you in determining what you have for files and arm you with the ones you’re missing!