Behind every well-oiled healthcare practice is a practice manager juggling administrative, business, and personnel responsibilities to keep operations running smoothly. But practice managers are more than just logistical leaders—they’re uniquely positioned to identify pain points, improve efficiency, and implement strategic marketing and branding efforts that lead to real business growth.
From their front-line view of patient and staff experiences to their deep understanding of a practice’s culture and needs, practice managers can transform insights into actionable strategies to attract patients, retain top talent, and build a thriving business. Here are five ways practice managers can (and likely already do) serve as your practice’s marketing and branding superstars.
Transforming Feedback into Actionable Insights
Practice managers are on the front lines of patient and staff interactions, making them ideal for collecting and acting on valuable feedback.
Whether it’s informal conversations, staff input, or formal patient surveys, they identify friction points and create opportunities to address them.
How They Do It:
Expanding website content to answer recurring patient questions, reducing call volume and administrative workload.
Developing patient education materials to clarify practice policies.
Streamlining internal communication to address staff concerns and improve morale.
Business Impact:
Improved operational efficiency and higher satisfaction for both patients and staff, fostering retention and loyalty.
Defining and Showcasing Practice Values
Today’s patients and employees seek healthcare providers that align with their personal values.
Practice managers play a key role in identifying and communicating these values, helping build trust and loyalty with both audiences.
How They Do It:
Crafting job postings that resonate with value-driven professionals.
Creating compelling website content that highlights the practice’s mission, ethics, and culture.
Building trust with patients who are now more likely than ever to switch providers when their needs or values aren’t met.
Business Impact:
Attracts right-fit employees and patients who are more likely to stay long-term, reducing hiring costs and patient churn.
Keeping Websites Accurate and Accessible
An up-to-date, user-friendly website is essential for patient trust and operational efficiency. Practice managers ensure that the website reflects the practice’s professionalism and reliability while reducing administrative burdens.
How They Do It:
Conducting regular content reviews to ensure accuracy and compliance with industry standards.
Identifying functionality issues and collaborating with web developers to address them.
Highlighting valuable resources online to decrease phone calls and enhance the patient experience.
Business Impact:
Strengthens the practice’s online presence, builds patient confidence, and reduces strain on administrative staff.
Creating Authentic Connections on Social Media
Authenticity resonates on social media, and practice managers are perfectly positioned to create posts that connect meaningfully with patients and staff.
How They Do It:
Sharing candid photos and stories that showcase the culture of the practice.
Celebrating staff achievements to highlight team cohesion and pride.
Posting community updates and healthcare tips that demonstrate leadership in the field.
With 80% of internet users researching healthcare providers online, these efforts ensure your practice stands out.
Business Impact:
Builds community goodwill, strengthens brand loyalty, and attracts patients who value a personal connection with their providers.
Why Practice Managers Are Indispensable to Growth
Whether they’re developing marketing initiatives independently or collaborating with an external team, practice managers have the knowledge, experience, and perspective needed to craft and execute strategic marketing plans.
Their ability to identify areas of friction and implement solutions enhances both patient and employee satisfaction, ultimately driving retention and growth.
By leveraging their expertise, you empower your practice to:
Reduce turnover among patients and staff.
Strengthen trust and loyalty through clear communication.
Create a compelling brand that attracts the right-fit patients and team members.
Build a foundation for long-term growth and profitability.
