Blog
6 Steps to Boost your Brand and Business with Key Messaging
Key messages are the verbal articulation, presentation, and position of your brand. They are the words you choose to describe what your business does, why it's important; how to make your customers' lives easier or better; how you solve their problems. Your key...
What Social Media Platform Should I Use?
What Social Media Platform Should I Use? You're more than likely aware of the fact that your business should be investing in social media. I mean, when 87% of small to medium-size businesses say social media helps their business; 74% of marketers see an increase in...
It’s Not All About the Logo
It's Not All About the Logo What is branding? It all begins with a logo, right? Well, not so fast... Your brand is the perception of your organization that lives in the hearts and minds of your customers. It's the feeling they have when they use your products or walk...
Better Branding Step by Step
Step #1: Know Yourself Getting to know YOU, Getting to know all about YOU... You eat, breathe, sleep and sweat your business. It's such a part of you, and you a part of it that it can be hard as heck to take a step back and really develop an objective brand strategy....
A Warp + Weft Client Profile: MCHP
Founded in 1891 as a nursing school, Maine College of Health Professions develops leaders in the allied health professions through individualized instruction, hands-on clinical rotations, and accomplished faculty. The school offers associate degree programs in...