Warp + Weft Branding

Blog

How to Write Decades Properly and Impress Your Friends

How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis…
more

Is a Mascot Right for Your Business

Is a Mascot Right for Your Business? Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a…
more

High Res Images for Printing-It Matters

High Res Images for Printing–It Matters Just because it looks good on your screen, doesn’t mean it’s high-res. Printing an image requires much more information (density of pixels) than on-screen display.  Digital photographs are all made up…
more

5 Crucial Steps When Naming Your Business

5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business   Naming a company is one of the trickiest and most time consuming services we offer our clients because the…
more

You’re Warp and What??

You’re Warp and What?? As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you…
more

Dark Purple or Dill? Our Colors Exposed.

Dark Purple or Dill? Our Colors Exposed. Accuracy wasn’t what I expected when I picked up a coffee table book titled Colorstrology while waiting for Pilates class (bougie, right?), but that’s what I got. The…
more

Top 3 Google Analytics Reports You Need to Know

Top 3 Google Analytics Reports You Need to Know Where to start if you want to grow your business. Do you hear the words “Google Analytics” and cringe? If so, I don’t blame you. Google…
more

X-Height: An Easy Breakdown of the Basics

We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you should…
more