Warp + Weft Branding

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Is a Mascot Right for Your Business

Is a Mascot Right for Your Business? Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a…

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High Res Images for Printing-It Matters

High Res Images for Printing–It Matters Just because it looks good on your screen, doesn’t mean it’s high-res. Printing an image requires much more information (density of pixels) than on-screen display.  Digital photographs are all made up…

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5 Crucial Steps When Naming Your Business

5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business   Naming a company is one of the trickiest and most time consuming services we offer our clients because the…

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You’re Warp and What??

You’re Warp and What?? As of June 11th, 2019, this spitfire seven-member team and cracker-jack branding agency (if we do say so ourselves) is to be known as Warp + Weft. “What the heck,” you…

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Dark Purple or Dill? Our Colors Exposed.

Dark Purple or Dill? Our Colors Exposed. Accuracy wasn’t what I expected when I picked up a coffee table book titled Colorstrology while waiting for Pilates class (bougie, right?), but that’s what I got. The…

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Top 3 Google Analytics Reports You Need to Know

Top 3 Google Analytics Reports You Need to Know Where to start if you want to grow your business. Do you hear the words “Google Analytics” and cringe? If so, I don’t blame you. Google…

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X-Height: An Easy Breakdown of the Basics

We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of each, but x-height is one you should…

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What Algorithm? Adventures in Stock Photography

The internet is a strange place, and stock photography sites represent a perfect microcosm of the weird and the beautiful, the inspiring and the unnecessary, the fake and the way-too-real which exist in it. It’s…

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Spacing After a Period: An Easy Breakdown of the Basics

One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter. Then and only then should you use two spaces after…

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