Warp + Weft Branding

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Brand Style Guides and Why Your Business Needs One.

Brand Style Guides and Why Your Business Needs One. What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their…
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Why are Mission and Vision Statements Important for my Brand?

Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to…
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Avoid This One Mistake When Looking for Your Domain.

Avoid This One Mistake When Looking for Your Domain. Don’t let this end up costing you money. A domain, otherwise known as a URL, is the web address where people find you on the internet….
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How to Write Decades Properly and Impress Your Friends

How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis…
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Is a Mascot Right for Your Business

Is a Mascot Right for Your Business? Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a…
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High Res Images for Printing-It Matters

High Res Images for Printing–It Matters Just because it looks good on your screen, doesn’t mean it’s high-res. Printing an image requires much more information (density of pixels) than on-screen display.  Digital photographs are all made up…
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5 Crucial Steps When Naming Your Business

5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business   Naming a company is one of the trickiest and most time consuming services we offer our clients because the…
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