Blog
Brands That Build Better Businesses: The Impact of Strategic Branding on Healthcare Practices
In healthcare, your expertise, credentials, and reputation are hard-earned assets. But while clinical skill forms the backbone of a successful practice, a strong brand is what amplifies that success. A strategically developed brand can transform a healthcare practice...
Transforming Healthcare Recruitment with a Strong Employer Brand
The healthcare sector faces an unrelenting challenge: recruiting and retaining skilled workers in an industry where burnout is high, and competition for talent is fierce. While innovative treatments and patient care advancements often take center stage, healthcare...
Beyond New Patients: How Branding and Marketing Drive Operational Excellence in Healthcare
If your healthcare practice already has a full patient roster, you might be wondering why branding and marketing are worth your time. Aren’t they just tools for patient acquisition? The reality is that branding and marketing go far beyond attracting new patients. They...
Breaking Through Negative Healthcare Perceptions to Boost Business Growth
In healthcare, perceptions matter. They influence patient trust, decision-making, and ultimately, your bottom line. Unfortunately, the healthcare industry often battles skepticism, leaving many organizations struggling to connect authentically with their audiences....
Practice Managers: The Hidden Growth Drivers of Your Healthcare Practice
Behind every well-oiled healthcare practice is a practice manager juggling administrative, business, and personnel responsibilities to keep operations running smoothly. But practice managers are more than just logistical leaders—they’re uniquely positioned to identify...
Is your website HIPAA compliant? Why It’s Critical for Healthcare Success
In today’s digital-first world, where patient interactions increasingly happen online, ensuring your healthcare website is HIPAA-compliant is non-negotiable. For private healthcare practices, especially in Maine, this isn’t just about ticking regulatory boxes—it’s...
Is it time to Update Your Website?
Why website years are like dog years. Let’s say it’s been about five years since you’ve either built or rebuilt your website. In some ways, it feels like yesterday! Everything works fine, and as far as you can see, there’s nothing really wrong with it. I know how you...
How to Find Your Ideal Customer
What are Audience Personas and Why do I Need Them? You ever hear the age-old saying, “You can’t be everything to everyone?” Well, audience personas whittle down that “everyone” portion of that sage advice. Because as bumper sticker worthy as that saying is, it’s right...
Why Do Designers Use Mockups?
Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or how a color palette pulls through packaging before signing off on the final design. Digital mockups make...
Why Pay for Premium Web Hosting?
Finding ways to save money is always top of mind for business owners. But when it comes to your website, there is one thing you definitely don’t want to skimp on: web hosting. Yes, web hosting. That’s when you pay a hosting provider to basically “rent” space on their...
When is the Right Time for a New Headshot?
Being in the branding and marketing industry, and with one of our services being website development, we see a lot of headshots! If you clicked on this link wondering if it’s time for a new one, it probably is. If any of these apply to you, it’s time to get your...
Brand vs. Branding vs. Marketing
It’s not unusual to see these three words used interchangeably. Consumers and even business owners frequently don’t fully understand the difference between them. As branding and marketing experts, we hope we can shed a little light on their meaning. Brand Your brand...