Tips for Communicating and Marketing During a Pandemic
Tips for Communicating and Marketing During a Pandemic What are Audience Personas and Why do I Need Them? It’s inevitable that during a pandemic things will be uneasy and uncertain at times. (It is, after… Read More⟶
#WFH Like You Live There
#WFH Like You Live There Home Office Advice from a Seasoned Pro Our real office is 142 miles round trip from where I live, so my work from home game is strong. While I miss… Read More⟶
Clean Office. Happy Office.
Clean Office. Happy Office. Why taking the time for tidiness pays off in the long run Warp + Weft is a small but mighty team of seven creatives. Among us, quite a bit of stuff—holiday… Read More⟶
Brand Style Guides and Why Your Business Needs One.
Brand Style Guides and Why Your Business Needs One. What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their… Read More⟶
Why is there a White Box Around My Logo?
Why is there a White Box Around My Logo? You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has… Read More⟶
Why are Mission and Vision Statements Important for my Brand?
Why are Mission and Vision Statements Important for my Brand? Defining your Why, What and How There’s a reason you started your business, and somewhere down the line, a goal you want your business to… Read More⟶
Avoid This One Mistake When Looking for Your Domain.
Avoid This One Mistake When Looking for Your Domain. Don’t let this end up costing you money. A domain, otherwise known as a URL, is the web address where people find you on the internet…. Read More⟶
What is Responsive Logo Design and Why is it Important?
What is Responsive Logo Design and Why is it Important? In the marketing and branding world, the term “responsive” is typically used in website development. A responsive website responds or changes to fit the user’s… Read More⟶
How to Write Decades Properly and Impress Your Friends
How to Write Decades Properly and Impress Your Friends Grammar tips and lessons for a brain boost. Look, let’s get one thing straight: I’m no grammar grouch. I love to break the rules for emphasis… Read More⟶
Is a Mascot Right for Your Business
Is a Mascot Right for Your Business? Think back to the first time you met a mascot. Maybe it was a Disney character at a parade, Smokey the Bear at a holiday festival, or a… Read More⟶
High Res Images for Printing-It Matters
High Res Images for Printing–It Matters Just because it looks good on your screen, doesn’t mean it’s high-res. Printing an image requires much more information (density of pixels) than on-screen display. Digital photographs are all made up… Read More⟶
5 Crucial Steps When Naming Your Business
5 Crucial Steps When Naming Your Business The Painfully Practical Side of Naming Your Business Naming a company is one of the trickiest and most time consuming services we offer our clients because the… Read More⟶