We know how hard it is to find and retain great staff. All of our clients are actively recruiting, and it’s even more challenging for practices in rural Maine where more providers and support staff are desperately needed.
While recruitment and retention issues aren’t going away, we do know that your website can help—especially when it comes to attracting the next generation of digital natives entering the healthcare workforce.
You have high expectations and set high standards for the people who work with you and for you in your practice. Naturally, you don’t just want to attract just anyone. You want to attract the right people. Your website isn’t the only tool in your recruitment toolbox, but it’s an important one, and one that can be working for you every single day.
Here’s the why and how your website can help to attract the right-fit staff for your practice:
Reflect Your Practice’s Culture and Values
Your website is the perfect place to showcase your practice culture, values, mission, and vision. As much as you are choosing them, potential staff are choosing you. A great website can convey what it’s like to work at your practice, what you stand for, and what makes your practice unique. This can attract candidates who share similar values and are likely to be a better fit culturally.
Showcase Growth and Learning Opportunities
Professionals in healthcare fields are often looking for positions that offer growth opportunities and continuous learning. You can use your website to highlight these aspects on a careers or employment landing page. Include information about training sessions, conferences your staff attend, and any career advancement opportunities. A section dedicated to this not only attracts candidates but also demonstrates your commitment to staff development and improvement.
Use Multimedia Content to Your Advantage
Videos and images can capture the essence of your workplace environment more effectively than text alone. Including multimedia content that shows your team in action – day-in-the-life videos, staff testimonials, and facility tours can give potential applicants a real feel of working with you. This can entice professionals who resonate with the atmosphere and energy of your practice.
Simplify the Application Process
Your website should not only attract potential candidates but also provide an easy pathway to apply for open positions. A user-friendly application process directly on your website ensures that interested candidates can easily submit their applications. Simplifying this process minimizes the risk of losing top talent to cumbersome application procedures.
Establish Clear Job Descriptions
A great website provides the space to offer detailed job descriptions, clearly outlining roles, responsibilities, requirements, and what the candidate can expect from working at your practice. This clarity in job listings helps attract applicants who meet your specific criteria and have a clear understanding of the role’s expectations right from the start.
Leverage SEO for Recruitment
Just as search engine optimization (SEO) can help your practice appear in potential patients’ search results, it can also ensure your job listings reach potential candidates. Optimizing job listings with relevant keywords and local SEO tactics can increase visibility among job seekers in your area.
In an increasingly competitive market, your website serves a dual purpose: not only attracting patients but also attracting the right-fit staff essential for delivering exceptional care and driving your practice’s growth. A great website that accurately reflects your practice, values, culture, and commitment to staff development is a powerful tool in recruiting dedicated, talented, and culturally aligned professionals. Make the most of your online presence to build not just a patient base, but a strong, cohesive team that will take your practice to new heights of success and profitability.
Your website is not the only tool in your recruitment toolbox, but it’s an important one. And you can make it work hard for you!