MAINE’S FULL SERVICE BRANDING AND MARKETING AGENCY

Our Services

Branding

What is a brand?

A brand is like a living, breathing entity. It’s not just a logo or a catchy slogan; it’s the personality that shines through and captivates your audience. It’s the sum of every experience, emotion, and perception that people have when they interact with your company.

What is branding?

Branding is the act of defining who you are, what you do, and why you do it. It’s the art of creating a unique and memorable identity that sets you apart from your competition, leaving a lasting impression on your target customer or client. It’s not just a pretty company logo or a clever tagline, it’s the sum of every touchpoint, emotion, and experience that defines how people perceive and connect with your organization.

Proactive and intentional branding positively impacts the perception your customers and clients have of your business and, therefore, your overall brand.

Brand Strategy

Brand strategy is the deep dive discovery and research part of the branding process. We ask you, your team, your key stakeholders, and your clients/customers/patients the deep questions to get at the heart of what you do, why you do it, and why it matters. Then we analyze the marketplace and your competition.

The result is a carefully crafted plan that defines your brand’s personality, values, positioning, and target audience with the goal of creating a unique and memorable experience for your customers, clients or patients. It’s what makes your brand stand out in a crowded market and leave a lasting impression.

Naming

Our naming services focus on crafting a distinctive and memorable name for a new business or product. This process involves strategic consideration of your company’s brand identity, target market, and industry positioning. The goal is to develop a name that resonates with consumers, aligns with the brand’s values, and is flexible enough to accommodate future growth.

Our naming services combine creative brainstorming with linguistic and market research to devise names that not only strike a chord with consumers but also stand out in a competitive marketplace.

Target Audience Development

Target audience development involves identifying and defining the specific group of consumers most likely to engage with your brand. It involves deep research to understand the demographics, interests, behaviors, and needs of potential customers.

By leveraging data analysis, customer feedback, and market trends, a strategically defined target audience helps businesses focus their marketing efforts (and their marketing budget) more effectively.

Logo Design (Visual Identity)

Logo designs involve the creation of unique and identifiable logos tailor-made to represent your company’s brand—whether you’re new to market or in need of rebranding.

The process includes understanding your goals, core values, target audience, and the overall essence of your brand. Our job is to design logos that are not only visually appealing but also memorable and capable of conveying the intended message of the brand.

A well-designed custom logo serves as an immediate reminder of a company’s brand and is fundamental in establishing brand recognition across various platforms.

Key Messaging (Verbal Identity)

We crystallize the right message, shape the right story, reveal what makes you truly unique, and position you in precisely the right way with a verbal identity that acts as your north star for brand consistency in all your communications.

Verbal Identity is the concise and compelling language that captures the essence of your brand and communicates it to your audience in a way that’s memorable, persuasive, and effective.

Brand Style Guide

The brand style guide is your brand bible. It’s your comprehensive brand standards book that illustrates the proper, consistent execution of your company brand – your custom logo, your color palette, typography and all verbal brand guidelines, (i.e, your key messaging). A Brand Style Guide ensures that you and your team will execute consistent messaging and visual presentations across all communication channels.

How much does it cost and how long does it take to complete?

Our branding services for small to mid-size businesses range from $16,000 to $24,000+ and typically take 12 to 16 weeks to complete. This foundational work sets the stage for everything that follows. Once your brand is in place, you’ll have the option to continue with our Marketing Partnership Program (inline link to Marketing) — a fixed-fee, monthly engagement designed to drive long-term growth.

Ready to grow your business and do more of what you love?

We offer half-hour consultations that include a complimentary marketing assessment. You’ll walk away with three things you can do now to enhance your brand and strategically market your business – whether you choose to work with us or not.

Contact Aimee to set up a consultation.